Title: Advertising of CK (2)
Category: happy
Blog Entry: They also play with emerging technologies. When advertising cKone perfume in 1999, they employed a very unusual and groundbreaking campaign that displayed e-mail addresses in print advertisements, targeted at teenagers. When these teens mailed these addresses, they would be placed on a mailing list that sent them mails with vague details about the models' lives, with fake details meant to make them more relatable. These mails came at unpredictable intervals, and were supposed toGhd
Christian Louboutin
tiffany jewellery give readers the feeling that they had some connection with these characters. Though the mailing lists were discontinued in 2002, the campaign has inspired similar marketing tactics for movies and other retail products.
Posted in: brand.
Tagged: CK
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