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Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

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09-26-2008, 06:49 PM

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Ford Has Social Media Personality and its Scott Monty, Plus the Mustang

Time 19:32 Social media continues to work its way around the innovative companies in the Fortune 500. It pays when you have products that can inspire an emotional commitment, oh say like a ‘65 Mustang. Ford is laying out a great social media plan for the introduction of the 2010 Mustang model. The Marketing Edge guest in this episode is Scott Monty, the Global Digital and Multimedia Communications Manager for Ford Motor Company. Monty also authors the Social Media Marketing blog. The a

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