There is a great article in yesterdays WSJ. It talks about the competition that Ford is running with 22 chosen videos from amateur filmmakers out of a pool of 200+ submissions. The idea is for Ford to rev up nostalgia for the upcoming launch of the 2010 pony car.
Introducing the 2010 Ford Mustang | Ford Vehicles
Attcahed is a choice excerpt from the article that I thought was amusing and worth sharing with stangers.
The car wasn't named for a horse, but instead for the Army's P-51 fighter plane of World War II. Ironically, there was little about the Mustang that was special mechanically. It was basically a stylish body -- with a long hood and short rear deck -- fitted onto the mechanical underpinnings of the boring Ford Falcon. In late 1964 the head of Ford's market-research department, Seymour Marshak, described the process thusly to the Detroit Free Press: "You can take a girl, put her hair in a bun, add horn-rimmed glasses and low-heeled shoes, flatten out her chest and her behind, and you've got a school librarian. Take the same girl in upswept hair, contact lenses, spike heels, fill out her figure top and bottom -- and you've got a sexpot! We did much the same thing with a car." Mr. Marshak, it seems safe to say, would have chosen a different analogy today.
Link to article: note WSJ subscription may be required to view
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